Trust Is the Real Currency

Lately, I’ve been thinking about how rare trust feels these days. It seems like everywhere you look, someone’s selling a shortcut. Another program, another course, another “secret formula” to get rich quick. And honestly, it gets tiring. It’s a lot of noise.

Lately, I’ve just been keeping my head down, doing the kind of work that feels good to me—staying present, capturing photos that feel good to me, and trying to keep it all rooted in real connection instead of chasing trends or quick wins.

I don’t have a formula. I don’t have a blueprint. I’m just doing my best to build something that lasts, something that feels like it actually matters.

The thing is, photography isn’t just about taking pictures. At least not for me. It’s about trust. Someone’s inviting you into their space, into their story. Whether it’s a surf session, an individual wanting a portrait, or a quiet moment with people they love—there’s a level of trust there that means a lot.

And that trust isn’t something I take lightly.

It’s built slowly. In the little things. Like replying when I say I will. Showing up on time. Delivering what I promised—or better. It’s in being present, not distracted. In caring enough to do it right, even when no one’s watching.

I know that kind of approach doesn’t always scale fast. It’s not flashy. But I think that’s the point.

We live in a world full of shortcuts. But I’m learning that the long way—the slower, steadier way—is usually the one that actually works. Not just in business, but in life too.

So no, I don’t have a course to sell. No five-step plan to success. Just this: do the work, be honest, keep showing up, and treat people right.

That’s the kind of business I want to run. That’s the kind of life I want to live